Working to find the next big export market for US beef

The head of the US Meat Export Federation says Africa could be the next big export market for US beef.

Dan Halstrom, president and CEO, says Africa is one of the youngest demographics in the world.  “It has a very fast growth rate and you’re starting to see rising incomes,” he says.  “Granted there are a lot of haves and have-nots, there’s not a big middle class.  But there is a middle class and it is starting to grow.”

Halstrom says the potential for market growth in Africa is reminiscent of Mexico in the 1980’s. 

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