Bayer’s regional brands to move under Channel umbrella by 2025

Bayer is reorganizing its seed business and streamlining the seed buying experience for its customers.  The company announced on Wednesday that it will combine the best elements of its regional brands and the Channel brands to create a more robust Channel brand. 

Bayer says the move will strengthen dealer relationships and allow the company to invest more in agronomic support and products that benefit customers. The company says it is hiring more technical agronomists to better serve farmers. 

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