The Illinois Corn Marketing Board has long utilized corn checkoff funding to share the story of Illinois corn farmers with consumers. In this Managing for Profit, Lindsay Croke, director of communications and marketing with ICMB, discusses some of the current ways the message of Illinois corn is reaching the masses. The post Marketing to the Masses appeared first on Brownfield Ag News.
The importance of a safe and efficient beef supply chain. Nearly 70 attendees toured the nation’s largest feed lot and meat processing plant this week and got a first-hand look at how the segments work hand-in-hand. Ellie Schlipf is a cow-calf producer from Indiana. “The people that it takes to run that (the plant) blew […] The post From feedyard to packing plant: Understanding the feef supply chain appeared first […]
Looking ahead, the 6- to 10-day outlook calls for the likelihood of near- or above-normal temperatures and precipitation across most of the country. Cooler-than-normal conditions will be confined to the Pacific Northwest. Meanwhile, drier-than-normal weather should be limited to northern New England. The post Early-season warmth, heat for most; increased rainfall chances for most areas of the Heartland appeared first on Brownfield Ag News.
Across the Corn Belt, dry weather covers the Great Lakes region. Meanwhile, showers and thunderstorms dot the remainder of the Midwest. Early Monday, some of the heaviest rain is affecting the middle Mississippi Valley. Although Midwestern growing conditions remain mostly favorable for corn and soybeans, short-term dryness developed during May in parts of the northern […] The post Welcome rains on parts of the Plains; temps moderate to seasonal warmth […]
(Washington, D.C., June 1, 2026) - Last week, U.S. Secretary of Agriculture Brooke L. Rollins, unveiled The Great American Cotton Plan (PDF, 2.7 MB). This plan received widespread support across the country.Here is what they are saying:Administration
A Wisconsin farmer says modern corn hybrids are outperforming old varieties by a long shot. Mike Berget grows crops in western Wisconsin near River Falls and tells Brownfield that science has led to much better corn. “The old adage of knee high by the Fourth of July, it’s kind of more like knee high by […] The post Modern genetics, fertility make the old “knee high” saying obsolete appeared first […]
The Swine it Podcast Show, Dr. Maria Walsh, Chief Operating Officer at Biofractal, explains how transcriptomics and AI are helping swine producers better understand the gap between genetic potential and commercial performance. Dr. Walsh discusses metabolic efficiency, disease resilience, PRRS challenges, and practical on-farm biological insights using blood samples and AI-powered analysis. She also explains how nutrition, health, and production data can work together to improve decision-making. Listen now on […]
CEOs of the Industry, Jim Eadie sits down with Patrick Joyce of to discuss the rapid growth and evolution of one of the pork industry’s emerging large-scale operations. The conversation explores the integration of Cactus Family Farms, the operational challenges of managing a multi-state farrow-to-finish system, and how Passel Farms is balancing scale with culture, leadership, and community impact through initiatives like Passel Provides. Patrick also shares insights on Prop […]
Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth. In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork. Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" […]
