How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth. In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork. Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated “grinds set” can attract Gen Z and Millennial shoppers while driving “center of the plate” profitability. In this video, we cover: • Insights from the 2026 Power of Meat presentation. • Why ground pork is the “gateway meat” for younger, high-value shoppers. • How adding just two new ground pork SKUs can drive incremental sales. • Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.