GoodSport beverage sees good growth

The mother and attorney who developed a milk-based sports drink says she didn’t imagine her idea would get this far.

Michelle McBride worked with the University of Wisconsin Center for Dairy Research to create GoodSport, an electrolyte-filled beverage made with ultrafiltered milk.  She tells Brownfield this was an entirely new challenge. “And I certainly didn’t understand the amount of work that it would take in research and development, and you know, I really didn’t know what went into manufacturing a food product, much less dairy which complicates things.

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