Keanu Reeves, New York Comic Con backing Puerto Rico relief fund

As its name suggests, The Puerto Rico Film Friends Relief Fund was spearheaded by filmmakers who have worked on the storm-battered island, including Reeves himself, who shot a movie called Replicas there. Other recent productions on the American protectorate include Imprisoned with Reeves’ John Wick 2 co-star Laurence Fishburne, and Cigarette, with John Travolta.

The goal is to raise $200,000 for some of the hardest hit areas, including Vieques and Culebra, which were devastated by the killer storm.

Lance Fensterman, Global Head of ReedPOP, found a natural connection to the convention, noting, “New York Comic Con celebrates the fictional heroes that entertain and amaze us in film, tv and comics, but this is a time for all of us to step up and follow in the image of those heroes we adore.”

You can find out more — and donate — at NYCCPuertoRicoRelief.Cine.org.

New York Comic Con runs October 5-8 at the Jacob K. Javits Convention Center in New York City.