Real Pork highlighted at the National Pork Forum

The CEO of the National Pork Board is highlighting the Real Pork trust and image brand during the National Pork Forum.

Bill Even says it’s not an advertising campaign.

“It’s really the brand image of who we are as an industry going forward,” he says. “We’re real farmers on real farms that have real pigs that produce real pork, and that pork is real nutritious and real sustainable.”

He tells Brownfield about the three beliefs of Real Pork.

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