Trust is a key component to expanding market access in Africa

The US Meat Export Federation is working to overcome supply chain challenges in Africa to maximize its export market potential.

President and CEO Dan Halstrom says Africa has the youngest demographic in the world, with spending power that’s growing daily.  “In addition to marketing our story in country, our team is working with individual exporters,” he says. “Individual Packers focusing on the introduction of samples products to key customers throughout Africa.”

Matt Copeland, USMEF Africa representative, says developing relationships is critical for the U.S.

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