Cattle producers propose state checkoff
The Michigan Beef Industry Commission is considering a proposal that would reinstate a state beef checkoff. Executive Director George Quackenbush tells Brownfield the Commission’s budget structure hasn’t changed in nearly 40 years but consumers have. “Less than a third of Michigan consumers have a positive perception of how cattle are raised for food, and that’s concerning quite frankly,” he shares. “We need to do a better job of educating consumers […]

